There’s No Stopping the Madness: NCAA Men’s Basketball Championships Go Social
Posted on: March 07, 2012
There’s No Stopping the Madness: NCAA Men’s Basketball Championships Go Social

All March Madness Games Available Anywhere? There’s an App for that now, too.

March Madness is poised to hit a full fever pitch this year, with more ways to view all of the incredible hoops action than ever before.

NCAA teams and conferences are now able to display the ESPN3 player on their official Facebook fan pages to highlight live games for their fans. Replays of recently concluded events will be available as well.

To access the ESPN3 content, Facebook users must receive ESPN3 through an affiliated broadband provider such as Bright House Networks that has an agreement with ESPN to carry the service.  The ESPN3 service — which carries more than 4,000 live events per year — is also accessible through Xbox 360 consoles and on smartphones and tablets via the WatchESPN app through affiliated providers such as Bright House Networks.

For users who receive ESPN3 through an affiliated Internet service provider, the player will be able to automatically identify them as an authenticated user. Users whose subscription is tied to their video account will be directed to www.watchespn.com to authenticate.

CBS Sports is also offering live online access to the conference championships this week, with information and a link to the video player available at: http://www.cbssports.com/collegebasketball/ncaa-tournament/brackets

Once the NCAA championship brackets are filled out on March Madness Selection Sunday on March 11, CBS Sports and Turner Sports will provide live, full national TV coverage of the championships’ 67 games across four national television networks – TBS, CBS, TNT and truTV.  The 2012 tournament is just the second time in the history of the tournament that all games are being broadcast nationally on TV.

CBS Sports and Turner Sports will present fully integrated game and studio productions across all four networks as well as studio integration across TBS, CBS, TNT and truTV with pregame, halftime and post-game shows from studios in New York City and Atlanta. Studio shows will include The Road to the Final Four, Infiniti NCAA Tip-Off, and Inside March Madness presented by Buick.

The 2012 Division I Men’s Basketball Championship tips off in primetime with the NCAA “First Four” games on truTV on Tuesday, March 13, and Wednesday, March 14. Coverage will conclude with the Final Four games on Saturday, March 31, and for the 31st straight year, CBS Sports will broadcast the National Championship Game on Monday, April 2, at 9:00 PM, ET.

Here is a breakdown of how the games will be divided among the four channels:

- CBS will air a total of 26 games throughout the tournament, including the second round, third round, Sweet 16 and Elite 8,Final Four and the National Championship Game.

- Turner will air 41 games across its three television networks, TBS, TNT and truTV:

  • TBS will air 16 games, including games in the second round, third round and Sweet 16.
  • TNT will air 12 games, including second round and third round match ups.
  • truTV tips off the tournament’s coverage, airing a total of 13 games, including all First Four games, and number of second and third round games. It also will air the Reese’s College All-Star Game on Saturday, March 31, at 1:00 PM, ET.

Coverage of the 2012 NCAA tournament wraps up with extensive live coverage from New Orleans, La., with the Final Four games and National Championship Game. Final Four coverage begins on CBS on Saturday, March 31at 4:00 PM, ET with a two-hour Road to the Final Four, followed by the broadcast of the two national semifinal games beginning at 6:00 PM, ET. truTV wraps up the day’s Final Four coverage with Inside March Madness presented by Buick.

In addition to being able to watch all 67 games in their entirety across four television networks, viewers can also enjoy live streaming of games online.  All games airing on CBS will be available live and for free on CBSSports.com, plus Turner will stream its linear television games online live and for free on the Turner websites (TBS.com, TNT.tv and truTV.com).   Customers will need to step through a simple authorization process in order to access games on the Turner websites.

College hoops fans can also catch all of the 67 NCAA Division I tournament games while on the go, with their mobile devices, thanks to an arrangement between Turner Sports Interactive and the NCAA. Fans can view all 67 of the NCAA March Madness Live games on a computer, iPhone, iPad, and select Android phones with signups available starting today (Wednesday, March 7).

NCAA March Madness Live will provide live streaming video of every broadcast for the 2012 NCAA Division I Men’s Basketball Championship starting with the NCAA Basketball Selection Show on Sunday, March 11, and continuing through the Men’s Final Four and National Championship Game from New Orleans on March 31 and April 2.

For more information on the NCAA March Madness Live online offer: http://www.ncaa.com/march-madness

What do you think about watching March Madness online?

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Brian Craven
Brian Craven

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