While an NFL Super Bowl game is the most-watched sporting event, other spring sports including the NCAA Basketball playoffs are not far behind thanks to sports fans who are hungry for their favorite annual springtime sporting events.
Millions of college hoops fans tuned in on April 4 to see Butler University and the University of Connecticut battle it out on CBS in High Definition in the Championship game, resulting in some of the highest viewership in years for the conclusion of the storied Final Four.
Overall MLB regular season viewership is up in the first few weeks, in part due to the longest-ever free preview of the popular MLB Extra Innings package through April 10. MLB Extra Innings features as many as 80 out-of-market games per week—many of which are being shown in High Definition on dedicated channels for the first time this year. Seeing is believing with the MLB Extra Innings, and the package is once again one of the most popular of Bright House Networks’ digital/HD optional sports packages.
And millions more fans tuned in to ESPN HD and CBS HD to see who would win the Master’s golf championship April 7-10—but this time the big TV ratings weren’t so much from seeing if Tiger Woods would win his fifth Green Jacket, as from the fascination with a bevy of young, up-and-coming golfers from the U.S. and around the world who are as much as 13 years younger than Tiger. Most of the new leading contenders were just young kids when the most-watched golf broadcast in history was the final round of the 1997 Masters. Nearly 43 million viewers watched Woods win his first Green Jacket.
In 2011, the ESPN coverage of the Masters was available for the first time over the Internet, since Bright House Networks customers with ESPN service can now tune in to ESPNnetworks.com anywhere they go at no extra cost through an Internet connection and a Bright House Networks My Services account.
Not too many miles from Augusta, NASCAR fans will swell the grandstands and millions of viewers will tune in as FOX shows the Aaron’s 499 Sprint Cup Race in High Definition at Talladega Superspeedway’s challenging 2.66-mile tri-oval track on Sunday April 17.
Kevin Harvick won the Aaron’s 499 in 2010, but 2011 is proving to be another wide-open year for competition as drivers like youngster Trevor Bayne—who won the 2011 Daytona 500—begin to take over the track.
What sport are you looking forward to watching this Spring?
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